WHAT THE ENTERPRISE WANTS
When it comes to having their finger on the pulse of what online consumers want, Amazon.com arguably knows more than any other company. That data-driven and qualitative knowledge carries into the B2B world via Amazon Web Services (AWS). So when CEO Andy Jassy finally introduced the AWS Blockchain portfolio last year based on that highly respected market research, his notable conclusion was that Enterprises primarily wanted a “simple, immutable verifiable ledger” from Blockchain technology. Translated into business speak, that’s “integrity, without the complexity” which justified the related Quantum Ledger Database (QLDB) pre-announcement.